Card Parties was a non-profit concept I created a logo and visual identity for in 2019. The organization was meant to be a way to send holiday, celebratory, and greeting cards to those who may not have family or loved ones to receive them from, with a primary focus on those in retirement communities.
The Card Parties website was meant to be the hub of the organization, and needed a strong, vibrant identity to invite in potential users and reflect the jovial nature of the non-profit. I chose to focus on a softened primary palette, and visuals that involved cards or mail. Since the non-profit was all about spreading joy and happy connections, I kept a youthful exuberance to all of the visual concepts I created.
Here you see the first round of concepts for a logo and accompanying fonts, a second round of developed logos based on feedback, and the final logo and stylesheet.